为什么战略买方收购看重协同？
中国战略买方通常为产业集团、上市公司、区域龙头或供应链平台。其收购目的可能是获得客户、渠道、技术、产能、区域覆盖或管理团队。
卖方不能只讲增长故事，还要说明目标公司如何与买方业务形成协同，并证明交易后价值可落地。
估值重点
估值应关注独立经营价值、协同价值、客户重叠、渠道扩张、成本节约、产能利用率和整合成本。
尽职调查重点
尽调应覆盖客户合同、供应商、员工、系统、知识产权、税务、环保、诉讼和交割后整合风险。
谈判要点
卖方应控制敏感信息披露节奏，避免在未签NDA或未确认买方诚意前披露客户价格、供应商条款和核心员工信息。
Lyndon如何协助
Lyndon可协助战略买方和卖方准备估值、协同分析、资料室、买方问答（Q&A）和交易执行。
About the Author
Daniel Bae
Co-founder & CEO, Lyndon Advisory
Daniel is an investment banker with 15+ years of experience in M&A, having advised on deals worth over US$30 billion. His career spans Citi, Moelis, Nomura, and ANZ across London, Hong Kong, and Sydney. He holds a combined Commerce/Law degree from the University of New South Wales. Daniel founded Lyndon Advisory to solve the pain points in M&A, enabling bankers to focus on what matters most — delivering trusted advice to clients.
About Lyndon Advisory
Lyndon Advisory is an M&A advisory firm built for Asia Pacific. We help business owners sell their companies and investors make strategic acquisitions with senior-led execution, disciplined process management, and AI-supported buyer intelligence.
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